Board Advisory Services
Bridging the Gap Between Your Software and Its Market
Bridging the Gap Between Your Software and Its Market
In the competitive enterprise software arena, a great product is only half the battle. Success hinges on a deep understanding of how large enterprises think, buy, and operate. I provide board-level advisory services designed to align your product strategy with market realities, helping you build a more profitable and sustainable business by navigating the complexities of enterprise customer engagement.
Enterprises don't just 'buy' software; they conduct complex procurement cycles involving multiple stakeholders, from IT and security to finance and legal. I provide clarity on these processes, helping you shorten sales cycles by aligning your sales and marketing strategy with how your target customers actually make decisions.
What a customer says they need is often different from the underlying business problem they need to solve. I help your leadership team and product organization look beyond feature requests to understand the core value drivers for enterprise clients, ensuring your roadmap is focused on what truly matters.
Pricing is both an art and a science. I provide strategic guidance on creating scalable pricing models and packaging that capture the value of your software. This includes structuring professional services and support tiers that drive adoption and create new revenue streams.
Post-sale support is your primary tool for customer retention and expansion. I help you design a support and customer success organization that is not just a cost center, but a strategic asset—one that deepens customer relationships, gathers product intelligence, and drives long-term loyalty.
Growth is rarely a solo endeavor. A robust partner strategy—whether with system integrators, resellers, or technology partners—can unlock new markets and accelerate revenue. I advise on how to build, manage, and scale a partner program that delivers tangible results.
Independent Perspective: "As an outside advisor, I provide an unbiased, market-informed perspective free from internal organizational politics."
Dual Expertise: "I possess a rare understanding of both sides of the table—the enterprise customer’s mindset and the software vendor’s operational challenges."
Action-Oriented: "My guidance is not theoretical. It is practical, actionable, and focused on producing measurable improvements in revenue, customer retention, and market position."